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Client: ENTEGUT
Personal project
Beer brands in Austria are proud to be traditional and old. This also means old fashioned. I tried to create a beer which is the opposite.
ENTEGUT is a young, fresh and kinky beer. A beer younger people can identify with.
Branding/Packaging
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The duck is not an animal that is often referred to as proud or pretty. Even intelligence and grace are not commonly used to describe it. However, the duck does invoke a large amount of sympathy. And this is what makes it relatable and likeable. Exactly like our beer. Because if your brewing with love, everything will be ENTEGUT.
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