Client: Don Julio's Hot Sauce
Don Julio‘s is a hot sauce, whose Scoville Scale borderlines illegality. This spicy characteristic relies on the claim „barely legal“ and serves as the basis for all Don Julio‘s communication.
Concept: The CLP is wrapped in packing paper like our packaging. In Phase 2 we burn it. It‘s coated so that only the corner burns away and you can see the logo.
Mini game – Concept & Design
Taco Time is a free online mini game presented by Don Julio‘s Hot Sauce. It‘s a fun multiplayer game, where you have to collect money in order to buy tacos. Once you have obtained a taco you have to cover it with hot sauce. Get the sauce, hide from your enemies, and enjoy the taco. This takes a couple of seconds where you have to stay undiscovered. The player who eats the most tacos wins...